Web design describes the look and feel of almost everything you see on the internet, from the front end. This is the collaborative work that brings together user interface (UI) graphic design, and copywriting. When you type in a URL or click on a link to a webpage, everything on that page has been carefully thought out to include design elements that are visually appealing. This encourages a person to explore that website for as long as possible. A good web design creates a positive brand experience that subtly guides you through its pages to complete a goal, without you even realising it. It should perfectly combine a well-thought-out layout, strong aesthetic and interesting content. We’ve been designing great websites for over two decades, so get in touch to say hello and let’s chat about designing a great website for your business.
Website development is the term used for the work that goes into building the actual website, once the design elements have been finalised. Web development often refers to web markup and coding, but there are lots of other elements involved, like CMS development and server and network configurations, among others. These contribute to a quick loading, slick website. Blendpach web developers are skilled at all levels. We’ve been developing single, static pages of plain text and also building complex web applications for years, so we’re able to quickly advise on what type of web development you’d need to support the design, and make your online presence come to life.
With so many web design agencies out there and a lot of terrible websites, it can be difficult to know which one to choose and who to trust with the design of your website. For a lot of people, this comes down to just accepting the cheapest quote. While you may find that the best agency for you is the cheapest, you need to be sure that they understand exactly what you need and have the technical ability to produce a website that is unique to your business and has the functionality you need to convert visitors to customers. Always chat to your agency on the phone before accepting a quote. Listen carefully for the type of words they use. If they don’t mention user experience (UX) or conversions. Or vaguely reference optimisation and click-through-rates without going into too much detail, then stay away. A good web design agency should be able to talk about design aesthetics with good conversion elements by listening and understanding who you are, how you’d like to position your business and what your customers will respond to.
A search engine allows internet users to search for something online. Mostly, this is done by using keywords. Google is the most common search engine, but there are others like Microsoft Edge and Bing. When a user types in a keyword, the search engine returns a results page. This ranks pages based on their relevance to the keywords used for the search. These rankings are determined by algorithms, which differ per search engine. Optimisation is the practice of ensuring that your website is seen by these search engines as relevant enough to be shown high up on a search engine results page (SERP). If you attract visitors with high intent that perform certain actions on your website, the better you will rank. But this doesn’t happen naturally, which is why you need a clear SEO strategy for your website.
Usability in the context of web design is recognising human behaviour and guiding a user towards the completion of a goal. It’s not usually something that a design get’s right the first time, as its success is based on testing and adapting to constantly improve the user’s experience. Our designers focus on the likely user and create a positive user experience beginning with wireframes and continuing right through to the final website. Throughout the design and development process we’ll be looking out for things like accessibility of the site, avoiding broken links, quick loading times and mobile responsiveness. We’ll also design with easy-to-use simplicity, and consistency using familiar design elements and clear information architecture. Good usability requires thorough research and testing to ensure it’s effortlessly relevant to your target audience.
Back when the internet was a new concept and we were all using dumb phones, websites were designed for a single-size desktop screen. Now with numerous desktop, mobile, and tablet screen sizes, web design has had to adapt to ensure that a user on any device is still presented with a positive user experience. Responsive web design means changing navigation, layout and content for a good user experience. The difference between “responsive” and “mobile friendly”, is that responsive design would not necessarily have the same elements as the desktop version, but mobile-friendly keeps everything the same but the scale is just smaller. Responsive web design is not a different type of technology, it just means that the website responds to the device it’s being viewed on.
Knowing when a website needs an update depends on the reason for the update. You might want to change some design elements or refresh your entire online presence. These changes would only happen now and then. But in order to meet the approval of Google’s algorithms and rank well, you need to make some updates more regularly. These would be updating content with new images or products and updating news and blog items with relevant keywords and linking. This should be done as often as possible, but at least once a month. The best approach is to make small website improvements daily, as this can really help your growth and SEO.